Letter from Stephen:
This Tuesday December 1, ISAW will launch our 2010 initiative, the Drink Well Do Good Tour. On Tuesday December 1, people from all over the world will take part in a simple campaign called BlackOut. We're asking that on this day, you all can help us cause a stir with this celebration. Here's how:
1) We'd like to send you a file of our ISAW logo. Can you make this your Facebook image for one day? If youre a blogger of tweeter, can you post this image?
2) Can you print this logo, take a picture of you holding it, and send it back? We are going to put the images on a gallery on our website (which launches on Dec 1). The goal is to have people from cities all over the world send us images of them holding the ISAW graphic. The gallery will read ISAW ATL, ISAW CAPE TOWN, ISAW DC, etc...Its that simple. In the weeks ahead we will build on this campaign and have a very cool catalog of art and viral campaigns. Help us bring in the BlackOut by forwarding this to others. Thanks for your support and we look forward to sharing more about the exciting developments around the 2010 Drink Well Do Good Tour. Please email firstname.lastname@example.org for more details and your BlackOut graphic.
Drink Well, Do Good,